SEO Marketing Leeds

Looking for SEO marketing Leeds? As a marketing consultant, SEO Specialist Leeds can help you market your business at low cost. We provide SEO services which can help you grow your business using various digital marketing techniques. In particular we will cover your website content, and optimising for SEO. Depending on your sector and the relative competition, this may require content building on your site. We will do the necessary keyword research to identify keywords in your niche which you are missing, and create quality content to draw in free traffic from the search engines.

SEO Marketing Leeds – Long Tail Keywords

One of our specialities is long tail keyword research. Shorter tail keywords are more difficult to rank for, although we will still target those for your website. But long tail keywords are often missing from websites. With a long tail keyword, the keyword is longer than 3 words long. This makes it an easier target for ranking opportunities. As your volume of content grows, Google will see you as a greater authority in your chosen topic. This tends to improve ranking over time, the more quality content there is on your website.

We can craft this content for you, targeting specific keywords which are relative to your business and which draw in new customers from the organic search engines.

SEO Marketing Leeds – Google My Business

If you don’t already have a Google My Business page, it’s well worth the small effort required to get one up and running. It’s free and doesn’t take long. Once verified, you have a means to bring in new customers for free, for the long term.

It’s a very quick win if you don’t already have one. If you’re too busy to do this yourself, we can implement it as part of your overall marketing strategy, and optimise it for the best keywords in your business niche.

SEO Marketing Leeds – Website Audit

Running a website audit is one of the first things we will do to identify areas which could be improved. You can get a free website audit by filling in our contact for with your details on our contact page.

A website audit will bring up things such as your website speed, SEO score (on page and off page), link profile, social media score and other factors. These can all bring up your authority with Google, and help you to rank better in the organic search engines. This means more free traffic. Fill out our contact form for a free website audit.

Social Media Marketing

Social media is another popular was to advertise your business, either with paid marketing or through regular posting and sharing of your business. A simple way to use social media to advertise is through a Facebook business page. A business page is free to set up, and you can start finding visits coming from Facebook when this is done in the right way. For example, you can target specific keywords within your business page title and keywords.

The more links to social media profiles you have on your website, the better this is for SEO. A good social presence can be a big ranking factor and a form of free/paid traffic too.

Back-linking – A Major Ranking Factor With Google

Backlinks are a major ranking factor with Google and our website audit will show how many backlinks your website has and the quality of them. Backlinks can be built by aligning with other website owners in your niche and providing high quality content for them in exchange for backlinks. A good backlink profile should be natural and have been built up over time. Poor quality backlinks which are out of alignment with your brand/niche can actually harm your rankings.

Building high quality content on your site can naturally attract people to link to it over time. But it’s also worth building these links and making those connections yourself too, because it will give your website greater authority.

YouTube – Building Video Content

Google acquired YouTube in October 2006 for $1.65 billion. YouTube can play a large factor in Google’s ranking algorithms. So another strategy for building website authority is through content creation on YouTube. By regularly uploading quality content to YouTube, and linking it back to your website, you can not only increase your traffic as a direct consequence of this, but also massively impact your authority with Google too.

PPC – Pay Per Click

Pay per click, or paid advertising is the fastest way to increase your website traffic. With content marketing, such as blogging and YouTube video creation, for example, it can take months before you see an obvious change. But with PPC (pay per click) advertising, you can see traffic coming to your website the same day. Adwords is the most popular platform for using PPC for many advertisers, but you can also use social media channels too.

With pay per click it’s important to tread carefully at first. Google can swallow a lot of money quickly and many first-time advertisers can get burned, without seeing customers coming through the door! It’s also important to keep a close eye on the keywords you’re using in your advertising campaigns. Some keywords are better than others. Buying keywords, for example, show a strong intent to buy. Whereas “browsing” keywords suggest a more casual approach or a more investigative search, rather than the intent to buy something.

Retargeting – Finding Those Who Are Already Interested

Retargeting is one of the best ways to use online marketing techniques to improve your bottom line. With retargeting, you place some code on your website and “follow” your visitors to other websites where you show them your adverts. You can also show ads to those who have already interacted with previously shown advertising. This approach works well because they have already shown an interest in your business and you are simply reminding them of your services.

Retargeting is also cheaper than PPC (pay per click) advertising because you’re advertising to existing website visitors. You’ve probably seen a retargeting advert which shows for certain websites once you’ve clicked away from them. These are often “hot” potential buying customers, who are gathering information in anticipation of making a future purchase.

Website Speed

Your website speed can also play a part in how Google see’s your business. Slow websites which take longer to load than most can make for a bad user experience. Since Google is all about the user experience, slow websites will tend to fall towards the lower rankings when it comes to searches on the SERP’s – Search Engine Results Pages.

For this reason, it’s well worth speeding up your website. This can be done with certain plugins or coding depending on how your website is configured.

Summary

All of this obviously takes time and effort and if you’re busy running your business, there’s no room to start doing these strategies yourself. The best use of your time, if you were to do it yourself is to set up a Google My Business page and start running paid advertising. Start slowly and build up your budget over time as you get more comfortable with it.

Of course we are here to help too! SEO Specialists Leeds can help. Fill out our contact form for your free website audit and let us know if you would like some help!