A search engine optimisation specialist knows how to optimise your website for the best results from the SERP’s. They are the Search Engine Results Pages. Many businesses have websites, but don’t know how to optimise them. Once optimised, your web pages get found more easily from free search traffic on Google. So even though you might have a website, it might not be built in the best way for free traffic. Also, your business might have a lot of competition. When there’s a lot of competing websites within the same niche, Google picks the top websites to rank first for the keywords which relate to the business.
Search Engine Optimisation Specialist – Finding Missing Opportunities
If there’s keywords which are being searched for in your business, but you haven’t optimised your website for them, it will score poorly in the search results. Chances are good that there’s a variety of keywords you could be targeting on your website, but that they don’t feature anywhere on your website. This is where we come in! We’ll find and target those opportunities, creating new content when there is an omission. By finding long tail keywords within your niche, and using various keyword tools, we can create new content – targeting those keywords. This lets Google know your relevance for these specific keywords and gives you a chance at ranking for them on the search pages.
We can also “spy” on your competition, finding the keywords which they rank for and for which you don’t! We then optimise your website for the missing keywords to give you more opportunity for free organic traffic.
SEO Specialist – Other Considerations: Page Speed
SEO, or Search Engine Optimisation, isn’t only about having the content on your website which people search for in your niche. Although that is a part of it. SEO also means to optimise your website speed, a major ranking factor with Google. If your website is slow, Google sees this. Google knows page speed is a massive benefit for the end-user experience.
You’ve probably experienced for yourself a slow website. When most websites load quickly, a slow website stands out. Many users will click away rather than waiting for the website to load. According to Shopify, 40% of shoppers will abandon a website if it takes more than 3 seconds to load.
Search Engine Optimisation Specialist – Social Media
Social media is also a factor when it comes to SEO. A good social presence shows Google your website is relevant, up to date and that you are active on the various social media platforms. Not having social icons on your website can mean your website isn’t connected to a social presence, so this can be used to downgrade your website presence.
Inactive websites, or ones which are simply left for years without updates or activity, tend to drift away from the top of the search engine pages, especially if there’s a lot of competition in the niche.
Reviews & Google My Business Listing
Having a Google Business listing is another signal that you’re a valid business especially if you continue to get reviews from recent customers. Not doing so can also signal a lack of activity.
Make sure you have a Google My Business listing, and keep up with customers reviews too, which shows an active presence and that you’re providing real value to the marketplace. See also SEO Marketing Leeds for other factors which influence SEO.
Get Your Free Website Audit
Fill out our form on the contact page and get a free audit of your website. We’ll let you know if there are any issues and the things to focus on to optimise your website. We can also help you with this if required.