Hey, I’m Tim and I’m a digital marketing specialist. Digital marketing is not just SEO (search engine optimisation). Digital marketing refers to anything digitally used to help you find customers and/or make sales online.
So digital marketing can involve:
- PPC – Pay per click advertising – paid advertising on multiple platforms such as Google Adwords, Facebook, YouTube etc.
- SEO – Search Engine Optimisation – optimising your website and other online profiles for the best organic outcome from the search engines
- On page optimisation – includes calls to action such as pop ups and forms to encourage website visitors to opt in to your email list or call your business. Other popup action boxes include AI chat bots, and call-back requests, for example.
- Link building – building backlinks to your website helps it rank with Google and shows greater online authority
- Social media – building out your social profiles can help you boost traffic to your social/business pages. Also building authority by giving value driven content from your profile can attract an audience directly.
- Email marketing – By collecting emails of website visitors you can build trust over time by delivering value driven email marketing messages.
- Ebooks – ebooks, documents, pdf downloadables can all be used as “lead magnets” to attract people to your email list.
- Blogging and video blogging – builds trust, generates traffic from the search engines (YouTube and Google), plus other lesser known search engines.
- Keyword research – finding keywords through Google’s keyword planner and other tools lets you know what content is already being searched for by your customers/potential customers.
Digital Marketing Specialist
Like a free audit of your website? Fill out the form on the contact page. I’ll be in touch! Digital marketing is a big topic as you can see. But we can work together to find the best plan for your business to make the biggest impact in the shortest time.
Let’s diagnose where your website and online presence can be improved. Then we’ll create a plan to increase your traffic, leads and sales/customers.