Hi, my name’s Tim and I’m a content marketing specialist. In particular I can find keywords which are missing from your website and which are suitable for your business. I then create high value, customer focused content for these keywords.
Depending on your particular business, and the relative competition, this can give you a greater flow of organic traffic from the search engines.
Content Marketing Specialist – Low Hanging Fruit
One of the fastest ways to get more traffic from the search engines is to create written content for long tail keywords which already get searches on Google. These are found with Google’s keyword planner with a quick search for your main keywords. By finding these keywords and creating high quality content for them on your website, you can rank website pages in the SERPS (Search Engine Results Pages) and get free traffic.
It’s one of the best strategies I’ve found to acquire traffic for free for the long term.
Content Marketing Specialist – Higher Domain Authority
By providing your customers with more content, you answer their questions and attract free traffic. But this strategy also has a longer term benefit and that is to increase your domain authority over time.
Google ranks websites according to the relative competition, age of domain and domain authority (as well as some other variables). So websites with higher domain authorities will tend to rank higher in the SERPS.
To build domain authority there’s a few things you can do:
- Build backlinks from other authority websites within your niche
- Create high quality content, relevant to your business/service
- Share content on social media
All of these strategies can be helped with content generation. With high quality content on your website, people are more likely to share and link to you from other websites – providing your with natural, organic backlinks over time. Content created on your website can be shared throughout your social media presence, building backlinks, social awareness and giving value.
Summary
For me, content marketing is key to building your domain authority which leads to greater rankings and multiple traffic “streams”.
If you’re ready to get in touch, why not start with your free website assessment, and I’ll see if I can help you.