Wondering how to get more traffic to your website? There’s a few ways you can get more traffic. Here’s a quick breakdown of the ways you can do it:
- Build more content – blogging and video blogging, optimising it for searched keywords in your niche
- Buy traffic – run advertising e.g. using Facebook, Google Adwords, Bing (Microsoft) etc.
- Optimise your existing content – for the search engines
- Build a Google My Business listing (Free).
- Advertise off-line – use business cards, flyers, newspaper and magazine advertising for example.
- Build backlinks to increase your website authority and gain incoming visitors from other websites in your niche
- Place your website with local business listings (directories) for more backlink juice to rank better on the search engines (Google, Bing, Yahoo, Duckduckgo etc.
How To Get More Traffic To My Website – FREE
To get more traffic for free, the best first thing you can do is to get a Google My Business listing. This is free! It’s worth a lot and if you can gain a high listing in your preferred topic/niche, so much the better.
To get your listing in the most prominent place, you will need to:
- Fill out your listing as fully as possible
- Make sure you enter all the fields within the profile
- Use the best category in your niche (some categories will rank higher than others)
- Fill in business hours
- Add regular pictures and keep updating
- Get business reviews from your customers on a regular basis.
You can also go after specific keywords within your niche. To find these, use Google’s free keyword too the keyword planner. This is a free tool but you may need a Google Adwords account in order to properly use it.
You can find keywords in your niche by typing your main keywords into the planner. You will then be given a list of related keywords which are suitable for attracting your target audience – (ideal customers). Write blog posts targeting these keywords on your website.
Most new websites won’t rank well because of domain authority. But by creating high quality content for your audience, you can improve your standing with Google and your domain authority over time. Choose long tail keywords to start with which are easer to rank for. If you need some help here, we offer some SEO packages to help.
How To Get More Traffic To My Website – Fast
If you want fast traffic to your website using paid advertising is the way to go. Ideally start out slowly with a small daily budget you can easily afford to lose. That way, if you make a mistake, it won’t break the bank. We can also help here if you want some professional help or advice.
Adwords is a good place to start. You can set up an advertising campaign which targets specific keywords for your business. Ideally have your ads showing only in the local area, (with a locally based business). That way you don’t waste advertising budget on people who are unlikely to actually find your business and buy from you.
Paid advertising is the fastest way to grow your business online. But you must be careful. Google will quickly drain your budget on useless ads if you don’t know what you’re doing! Checkout our SEO packages in Leeds for more information. Other advertising platforms such as Bing (Microsoft advertising), Facebook and other social media can be used too. Let’s not forget traditional advertising methods such as flyers, newspaper ads and magazines too! Make sure you track all your ads if you’re running multiple campaigns so you know which ones are working the best! That way, you can ramp up the winners and close down the losing advertising campaigns when you get some feedback.
Quick Wins
A quick win is to spend some time optimising your website for SEO – Search Engine Optimisation. Here’s where we can help you! Checkout our SEO packages here. The fast way to do this is to find the best performing keyword/s which you already rank on Google for. I use a number of software packages to find these little gems.
You can also write content targeting long-tail keywords within your niche. Long tail keywords are great for SEO because there’s less competition – especially with a locally based business.
Once you have found some easy wins, you can optimise your website for them. This means placing the main keywords in your titles, headers and image alt attributes. Often, websites rank poorly when they could rank much better with a little tweaking!
SEO can help dramatically in certain situations. But not always. With highly competitive keywords and in digital businesses where you’re competing with a global marketplace, it’s much more difficult.
To learn more and get a FREE website audit, checkout our contact page and leave a message.