Looking for local search engine optimization in Leeds, West Yorkshire? I’m looking for locally based businesses in Leeds to help with SEO and optimisation of your business website.
I’ve been in the SEO business for some time now and have built and optimised many websites over the years.
I can help you improve your local search results and especially if you’re a locally based business, I’d like to chat with you.
Here’s what I can do for you.
Local Search Engine Optimization – Google My Business
For starters we can audit your Google My Business page, if you have one. If not, it’s an instant win to build one and get it optimised for your best keywords. Local search engine results are usually optimised for Google business listings. So if you’re not on there already, you’re missing out. It’s a free platform if you have a local business address, so you should be using one. It’s one of he fastest ways to grow a locally based business.
Local Search Engine Optimization – Getting Your Website Found Locally
There’s lots of people already looking for services like yours. However, most businesses are missing out on potential customers because they don’t know what kind of website searches are being performed in relation to their own business.
We can find keywords which are being searched and which are a good match for your business. Then, we create high quality and valuable content which will help customers find your website. It’s surprising how many locally based businesses just don’t have the right keywords on their website. Getting more content, and optimising existing content is one of the simplest ways to improve your business and grow a larger customer base.
Use Of Local Directories
Yes directories often rank in the search engine results pages (SERPS) higher than many business websites. So it’s often worth placing your listing with those directories which can help you get found for local searches. It’s often free too, to list your business with multiple directories. Those backlinks can help you rank better on Google too for existing keywords.
Social Media
Social media is another way to get your business found locally. Not only can social media accounts help you find local customers directly, but it also indirectly affects your ranking because of it’s pull with Google and its ranking algorithms.
More traffic equals more sales so it’s worth building a few streams of customers from multiple sources. Social media platforms can help massively with this.
PPC – Pay Per Click
Another massive one for local business search is pay per click marketing. Google Adwords has a platform anyone can use an it’s a good place to start when using paid marketing. You can start with a super small budget and target buyer keywords locally, so you can target local traffic and start with a tiny budget, without the risk of losing a large budget. You can also use Facebook paid marketing and target a specific area around your locally based business, finding customers by a specific criteria, such as age and location, according to your business and target audience.
Summary
Digital marketing is a huge topic and we have only scratched the surface in this post! Get a free website audit by filling in our contact form and let us know if you want any further help. We are here if you have any questions – please ask!