The best websites that help you start a business are those which attract traffic, leads and sales. Most people, when they approach website building, focus on how it looks. What most don’t realise is that a website seldom attracts traffic unless it’s built in a very specific way. So once you have built a website, it will often sit and do nothing unless it is aggressively marketed, or unless it’s built around specific keywords for which it can rank on Google.
A website is much like a petrol station in the dessert! Unless people happen by, and notice it, and are in need of your services, no-one will find it!
Websites That Help You Start A Business – Organic Traffic
Organic traffic from the search engines (mostly Google) is the best thing for your website. With organic traffic, you naturally get visitors who are interested in your product or service. But it’s not easy to get organic traffic in many industries and service based businesses. Depending on where you are based and the competition, it can be pretty difficult, even impossible!
Not every website attracts organic traffic to it, and most don’t. So if you don’t attract organic traffic from the free listings on Google, you’ll need another strategy to attract buying customers to your website. This is often done through paid marketing channels such as Google Adwords. You can even create a free business listing using Google My Business, which is well worth the small effort if you have a locally based business with a physical address.
Websites That Help You Start A Business – Getting Ranked On Google
Getting ranked on Google for your main keywords isn’t the same as getting your website to the top of Google. With a first page ranking, you will still get few website visitors. Most of the free website traffic is shared in the top few places. But if you’re just starting out with a business, you can build your business website in such a way as to target your keywords very specifically. This can give you a bit of an edge when it comes to ranking.
First, you’ll need to identify the keywords which are best for your business. The keywords to build your website around are those which you have the best chance of ranking for, and which can attract free traffic, potentially for years to come. This can save you a fortune in marketing costs if done correctly over the years!
A Keyword Optimised Website
A keyword optimised website is one which is built specifically around a keyword phrase which is super targeted to your business. Most people build websites without thinking about this because they want a domain name with their name in, or they like the sound of something. But the cornerstone of a well optimised keyword focused website is the research you do beforehand. Domain name choice plays a part in ranking your website on Google. It can give you an edge over the competition.
Summary
Websites that help you start a business rank on Google for at least one of your main keywords, if not for a few of them. Just by building a website in a specific way, you can give yourself this advantage. With more and more paid advertisers taking the top spot on Google, and the greater prevalence of AI use at the top, organic listings are dropping lower and lower in the SERPs (Search Engine Results Pages) as time goes on. But they are still getting found because many people trust the organic results more than the paid ads which often outrank them. So they will scroll past the paid ads to find the organic websites, lower in the results pages.
So while building a website that ranks isn’t absolutely essential, it can definitely help give you a marketing edge. You can also create a local listing if you have a physical business, which is located at a physical address. You can also run ads too! But having an organically ranking website will give you a constant trickle of customers over years! That’s worth its weight in gold!
Checkout my SEO packages for more information or get a free website audit if you already have a website.